HEMAYA SCHOOLS

The Challenge

Hemaya Schools is a growing educational network in the UAE. Their existing website was outdated, difficult to navigate, and failed to convey the quality of education they provide. Parents — their primary audience — couldn’t find program information, admission details, or school locations easily.

They needed a complete redesign that would serve as both an informational hub and an enrollment conversion tool.

Our Approach

We redesigned the Hemaya Schools website with a parent-first approach, mapping every piece of content to the enrollment decision journey.

• Information Architecture — Restructured the entire sitemap around parent questions: “What programs do you offer?”, “Where are you located?”, “How do I enroll?”
• Visual Design — Created a warm, approachable design with photography-forward layouts, soft colors, and clear typography that builds trust
• CMS Integration — Built a WordPress CMS that school administrators can update without developer help — news, events, program details, and photo galleries
• Enrollment Flow — Designed a streamlined multi-step enrollment form with progress tracking, document upload, and automated confirmation emails
• SEO Strategy — Implemented location-based SEO targeting parents searching for schools in specific UAE emirates

The Result

The new website increased enrollment inquiries by 140% in the first semester. Average session duration doubled, and the bounce rate dropped by 35%. The CMS empowered the school team to publish news and events independently, keeping the site fresh and engaging.