We designed and developed the web presence for TARS Protocol — the AI Architecture Protocol on Solana serving over 1 million users. The site features interactive 3D illustrations, a clean information hierarchy, and a navigation system that maps the full product ecosystem.
The hero section establishes TARS as a premium AI protocol with bold typography, a 3D carousel of interactive illustrations, and clear CTAs. The navigation dropdown reveals the full product ecosystem without overwhelming the user.
Homepage hero with 3D illustration carousel and dual CTAs 
Product navigation dropdown showing AI Console, Staking, AI Hub, and more Each section tells part of the TARS story — from the vision of AI on Solana to the technical architecture. Isometric illustrations with the TARS mascot create visual continuity while breaking down complex concepts into digestible visuals.
Building the Future of AI on Solana — illustrated world with the TARS mascot 
Token utility and ecosystem visualization The TARS website successfully communicates the depth of a complex AI protocol through clean design, interactive elements, and strategic information architecture — converting visitors into adopters across their AI Console, Staking, and Launchpad products.
